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Marketing Strategy

Hyper-Targeted Google Ads Campaigns

What to Do:

  • Use geo-targeting to focus on buyers in specific markets like Montreal, Quebec and surroundings.
  • Bid aggressively on Google’s paid search auctions for high-intent keywords such as “luxury homes in Montreal” or “homes for sale in Montreal”.
  • Retarget users who click on ads but don’t convert with dynamic display ads showcasing the property.

Why It Works :

  • Google Ads ensures your listings appear first in search results, giving them unmatched visibility, especially in competitive real estate markets.
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High-Quality Visuals and Virtual Tours

What to Do:

  • Invest in professional photography, drone videography, and virtual 3D tours (e.g., Matterport).
  • Use these visuals in ad campaigns, social media, and real estate websites to showcase the property’s best features.
  • Retarget users who click on ads but don’t convert with dynamic display ads showcasing the property.

Why It Works :

  • Buyers spend more time on listings with immersive visuals, and it creates an emotional connection that sets the property apart.
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Localized Social Media Advertising

What to Do:

  • Run Facebook and Instagram ad campaigns targeted at specific demographics and behaviors.
  • Use detailed audience segmentation to reach potential buyers relocating from Toronto or Vancouver to Montreal.
  • Promote interactive posts, such as live virtual open houses or Q&A sessions about the listing.

Why It Works :

  • Social platforms allow for precise targeting and engagement, making it easier to connect with motivated buyers.
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Content Marketing and SEO

What to Do:

  • Write blog posts, guides, or videos about topics like “Top Reasons to Buy Property in Montreal” or “Hidden Gems in Quebec Real Estate.”
  • Optimize property descriptions with SEO keywords to ensure they rank organically.
  • Use targeted email campaigns with links to these content pieces for potential buyers.

Why It Works :

  • Educational content positions Hervey as an expert and draws in traffic from long-tail searches that could turn into leads.
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Collaboration with Real Estate Specialists

What to Do:

  • Partner with relocation companies, international brokers, and real estate influencers to showcase listings.
  • Offer co-branded marketing opportunities to cross-promote listings.

Why It Works :

  • Expands the pool of buyers by tapping into professionals who work directly with people relocating for work or personal reasons.
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Get in touch

Buying, selling or investing? Do you have any questions? Don't hesitate to ask! We're here to help.

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    Email : info@herveygauthier.com

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